Spark of STEM Status Update

Overview

PRESENTED BY

The Spark of STEM (SoS) Coffee Break Series is an online series for educators designed to inspire and equip teachers with innovative STEM learning tools.

The 2021 series – presented by AstraZeneca – included five FREE episodes featuring 15 minutes of fun and engaging STEM tips, activities, and inspiration for the classroom featuring fellow educators and STEM influencers.

Episodes were released in the fall of 2021 and are available on-demand to view anytime.  The Spark of STEM Coffee Break Series has continued to garner views since its release.

Total Views

12,282 Views
736,920 Students Impacted*

*Based on attendee data, each educator registration represents an average of 60 students per class

Episode Speakers + Stats

*Students Reached: 355,020
*Students Reached: 93,720
*Student Reached: 94,440
*Students Reached: 114,120
*Students Reached: 79,620

Spark of STEM Coffee Break Series by the Numbers

The following audience demographics are based on attendee registration and survey data for 2021.

REGION
Northeast
36%
Southeast
29%
West
13%
Midwest
12%
Southwest
10%
*GRADE LEVEL
Lower Elementary (K-2)
34%
Upper Elementary (3-5)
46%
MS (grades 6 - 8)
52%
HS (grades 9 - 12)
46%
HOW ATTENDEES HEARD ABOUT SoS Coffee Break Series
USASEF Newsletter
65%
Title 1 School District Outreach
12%
Social Media
13%
Search Engine
3%
Other
7%
SCHOOL TYPE
Public School
54%
Private School
15%
Charter or Magnet
4%
Homeschools
12%
Other
15%
GENDER
Female
79%
Male
16%
Prefer not to say
5%
ETHNICITY
Asian
12%
Black or African American
23%
Hispanic or Latina/Latino
8%
Native American/Alaskan Native
1%
Native Hawaiian/Pacific Islander
1%
White
49%
Other
2%
Prefer not to say
10%

46% of the public school educators registered were from Title 1 schools.

Based on survey feedback:

99% of viewers were interested in more content for educators in this 15 minute format

89% of viewers were likely to use tips from the series in their classroom

*Percentages exceed 100% due to educators who teach multiple grade levels

 

Marketing & Outreach 2021

The series was promoted heavily on our website and to our newsletter list of over 100k teachers, parents, and homeschool educators. We reached out to 10 educator associations and over 200 school districts across the country with targeted outreach to Title 1 schools. The series and speakers were heavily promoted across all of our social media platforms. Speakers and their organizations also touted their participation on social media.
More details and stats for these marketing and outreach efforts can be found HERE.
Click  the image to learn more about
our marketing and outreach efforts

What Educators Are Saying

“The Spark of STEM Coffee Break Series is a fantastic addition to my teacher toolbox.  The flexible 15 minute format allows me to hear about new projects focusing on STEM innovation that are easily transitioned into lesson activities for my students.  The activity sheets and resources are amazing!”

“As a teacher, I have extremely small amounts of breaks in my day and after school, so the 15 minute workshops are the answer to helping me to stay current in my practices.”

“I love the STEM coffee break series. The lessons are presented in a way that can be easily adjusted to fit your needs and your classroom without losing any content or engagement. I hope they keep adding to the series!”

“Great ways for teachers to get fresh new ideas for classroom activities, so students can get more hands-on activities and new ways to help students understand subjects.”

“This series of information is something every teacher can use to create, imagine, and validate the skills for our 21st century STEM education.  This series will set the tone for the school year.”

“I absolutely love the 15 minute format as I can watch over my lunch break. The episodes are easily digestible and the tips are easy to integrate into the classroom. Thank you for hosting this for educators.”

“Excellent resource that both INSPIRES and provides TAKE-AWAY ideas to use in the STEM classroom!  Thank you!”

“It was convenient!  Watching it on demand allowed me to watch programming when I could during a lunch period.”

“Short videos are great for providing those little sparks of STEM.  New ideas help keep my content exciting and it is great to hear from experts on what works for them.”

“I found the coffee breaks convenient and helpful – I really like that they are available to watch on my time.”