X-STEM All Access Status Update Season 3

Overview

X-STEM All Access is a free on-demand conference series for middle and high schoolers designed to get students excited about STEM.

The 2022 series – presented by the U.S. Air Force, U.S. Space Force, and Discovery Channel – included seven FREE episodes showcasing the exciting careers and inspiring personal journeys of diverse STEM role models.  Each 30-minute episode featured a STEM role model telling their story through a lively Q&A session with a fellow STEM professional.

Episodes were released throughout the year and are available on-demand to view anytime.  More than 34,000 students, teachers, parents, military families, and STEM enthusiasts signed up to view the 2022 series.

In September 2022 we introduced NGSS and CASEL aligned lesson plans to accompany each episode. These educator-designed lesson plans were downloaded 1765 times in the final three months of the year.

Total Views Season Three

11,627 Views
197,659 Unique Viewers*

*Based on attendee data, each registration represents an average of 17 students viewing X-STEM All Access together on one screen.

Episode Speakers + Stats

Viewers*: 33,167
Viewers*: 41,106
Viewers*: 47,430
Viewers*: 15,470
Viewers*: 24,191
Viewers*: 15,742
Viewers*: 20,553

X-STEM by the Numbers

The following audience demographics are based on attendee registration and survey data.

REGION
Northeast
60%
Southeast
10%
West
15%
Midwest
7%
Southwest
8%
GRADE LEVEL
ES (grades 5 and lower)
25%
MS (grades 6 - 8)
52%
HS (grades 9 - 12)
20%
18 and over
3%
HOW ATTENDEES HEARD ABOUT X-STEM ALL ACCESS
USASEF Newsletter
85%
School District Outreach
4%
Social Media
5%
Discovery / Science Channel
5%
Other
1%
DOES X-STEM GET STUDENTS MORE INTERESTED IN STEM?
Yes
81%
To a certain extent
19%
No
0%
SCHOOL TYPE
Public School
75%
Private School
14%
Charter or Science Magnet
5%
Homeschool
3%
Other
3%
GENDER
Female
43%
Male
42%
Prefer not to say
15%
ETHNICITY
Asian
7%
Black or African American
17%
Hispanic or Latina/Latino
15%
Native American/Alaskan Native
1%
Native Hawaiian/Pacific Islander
1%
White
24%
Prefer not to say
35%
ATTENDEE OVERALL SATISFACTION
Very Satisfied
75%
Satisfied
25%
Unsatisfied
0%

4.2% of attendees were from outside of the United States, representing 39 countries.

41% of U.S. public schools registered are Title 1 schools.

Many educators who signed up large groups of students noted that they did not know the ethnicities and/or gender at the time of registration.

Marketing & Outreach

We promoted the series by implementing a highly targeted online advertising campaign on social media, joining forces with media partners, engaging STEM influencers as ambassadors, and continuing our targeted outreach to Title 1 schools around the country.

More details and stats for these marketing and outreach efforts can be found HERE.


Click  the image to learn more about
our marketing and outreach efforts

What People Are Saying

“Seeing people of all areas of STEM pursuing their dreams and passions is very inspiring to students who may not even realize these careers exist. I absolutely treasure the variety of STEM Careers that are presented in these episodes.”
Educator from Gainesville, FL

“My students are starting to love science because they do relate with the people displayed in the series. Science is now very appealing and fun. They love to learn new things about the world and they have gotten familiar with some STEM careers.”
Educator from Austin, TX

“Students see the many engineering opportunities out there for careers. What a wonderful way to explore!”
Educator from Campobello, SC

“Great! Very accessible! Provides opportunity for family interaction and discussion.”
Educator from Bladensburg, MD